How do I know if my business idea will work?

The best way to know is to test the idea with real people before investing much time or money. Look for evidence that customers will actually pay.

Opinions from friends and family are not enough.

Talk to customers

Interview people in your target market about their problems and how they solve them now. Listen for strong, repeated pain points.

Run a small test

Offer a basic version of your product or service, make a simple landing page, or try pre-orders. See whether people take real action.

Check the numbers

Estimate your costs, prices and how many sales you need to make a profit. Study competitors: competition can show there is demand. Adjust your idea based on what you learn.