Business & Freelancing

Validate Business Concepts With Real Data

This course guides you through low-cost experiments to verify market demand for your business idea.

3 lessons 33 minIntermediateBy Elena Petrova
Validate Business Concepts With Real Data

The first lesson is free. Unlock the rest for one credit.

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What you will be able to do

  • Conduct structured customer interviews to find pain
  • Build low-cost landing pages to capture leads
  • Calculate unit economics to predict profitability

You will learn how to bypass assumptions by using evidence-based validation techniques. Walk away with a repeatable process for identifying paying customers, testing price sensitivity, and ensuring your business idea has a viable market before you commit significant time or capital to your new venture.

Lessons

  1. 01Conducting Structured Discovery Interviews10 min · Free preview
  2. 02Creating Low-Fidelity Validation Tests12 min
  3. 03Crunching the Feasibility Numbers11 min

Practice tool included

Launch Costs

Add up the one-time and monthly cost of running a company, then see how many sales it takes to cover them.

Preview the tool