Niche Down Your Offer

Define Your Offer Start with your biggest strength. If you are great at editing, don't just offer 'writing'. Offer 'Proofreading for law firm websites'. This makes your marketing easier because you know exactly who to approach. ## Pricing Strategy Use a 'value-based' starting point. If you save a business owner three hours of work, and their time is worth £50 per hour, you can charge £75 for the task. It is a win for them and a clear profit for you. ## The 3-Step Filter Ask yourself: Is there a demand for this? Can I deliver it in my spare time? Is it simple to explain? If the answer to all three is yes, you have your side hustle. Do not overthink the logo or branding; focus solely on the clarity of your offer and the value you provide to others.