Learn how to find a market segment that balances high demand with low competition.
Validate Your Idea Before committing to a niche like gardening or tech accessories, use Google Trends to check interest over the last five years. You want a steady line, not a spike. ## Niche Down Your Focus Instead of targeting 'fitness', target 'post-injury recovery yoga for home practitioners'. This allows you to dominate a smaller search space. ## The Profitability Checklist Ensure your chosen niche has at least five competing affiliate programmes. If you cannot find products to promote, the niche is likely not profitable. A good niche has a mix of low-cost entry items and high-ticket items. ## Avoid common traps Do not pick a niche just because you like it. You must confirm that people are actively searching for solutions within that space. Research five top competitors and look for gaps in their content—what are they failing to explain clearly to their readers?